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PASADENA RIDGE PRIVACY POLICY 

Effective Date: 2/2/2026 

This Privacy Policy describes how VOPH Pasadena Ridge, a WestBay Community, together with its affiliates and related companies (collectively, “Pasadena Ridge,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information in connection with our websites, digital properties, and other online or offline interactions where this Privacy Policy is posted or referenced (collectively, the “Site” or “Services”). 

Pasadena Ridge is a master-planned community developer and marketer. Homes within Pasadena Ridge are constructed, sold, financed, closed, and warranted by independent homebuilders and third-party service providers. This Privacy Policy does not apply to websites, customer portals, applications, contracts, or systems operated by participating homebuilders, lenders, title companies, insurance providers, homeowner associations, community development districts, or other third parties, even if the Site links to or references those services. Those entities maintain their own privacy policies and terms, which govern their collection and use of personal information. 

Scope and Definitions
“Personal information” (also referred to as “personal data” under certain laws) means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identifiable individual or household. Personal information does not include information that is publicly available, aggregated, or de-identified, except where applicable law treats such information as personal information. 

“Sensitive personal information” may include government-issued identification numbers, precise geolocation, financial account credentials, biometric identifiers, information about children, or other information afforded heightened protection under applicable law. Unless we expressly request it for a specific purpose, you should not submit sensitive personal information through the Site. 

Information We Collect
The personal information we collect depends on how you interact with Pasadena Ridge and the Services. 

We collect personal information that you voluntarily provide to us when you submit inquiries, register interest in the community, sign up for communications, register for events, complete forms, communicate with us by phone, email, text, or chat, or otherwise interact with us. This information may include your name, email address, mailing address, telephone number, preferred method of contact, household information, timing and budget preferences, home feature interests, community or neighborhood preferences, and the content of your communications with us. 

We also collect information automatically when you access or use the Site. This may include your Internet Protocol (IP) address, device identifiers, browser type, operating system, language settings, approximate location derived from IP address, pages viewed, links clicked, referring and exit URLs, time spent on pages, and interactions with advertisements. This information is collected using cookies, pixels, tags, log files, and similar technologies. 

In addition, we may receive personal information from third parties, including marketing partners, social media platforms, analytics providers, advertising networks, event partners, community listing platforms, and participating homebuilders, where permitted by law. For example, if you request information about Pasadena Ridge through a third-party website or social media platform, we may receive your contact information and inquiry details from that provider. 

Use of Cookies, Analytics, and Tracking Technologies
The Site uses cookies and similar technologies to operate, secure, and improve the Site; understand how visitors interact with the Site; remember preferences; and measure the effectiveness of marketing and communications. 

We use Google Analytics to collect and analyze information about how users interact with the Site, including page views, navigation paths, and engagement metrics. Google Analytics uses cookies and similar technologies to generate reports about Site usage. Information collected by Google Analytics is transmitted to and processed by Google in accordance with Google’s privacy practices. 

We use Meta Pixel and similar technologies provided by Meta Platforms, Inc. to understand the effectiveness of our advertising, measure conversions, build audiences for advertising, and deliver advertising that may be relevant to users on Meta-owned platforms and other digital properties. These technologies may involve the sharing of certain identifiers, such as cookie IDs or hashed contact information, with Meta and similar partners, subject to your privacy choices and applicable law. 

We use Salesforce as our customer relationship management (CRM) platform to manage inquiries, communications, and marketing relationships. Personal information collected through the Site or other interactions may be stored, processed, and managed within Salesforce and related integrated tools in accordance with this Privacy Policy. 

You may manage cookies through your browser settings and, where available, through cookie preference tools on the Site. If you disable or limit certain cookies, some features of the Site may not function properly. The Site does not respond to “Do Not Track” signals due to the lack of a consistent industry standard. 

How We Use Personal Information
We use personal information to operate and support the Services, including responding to inquiries, providing information about Pasadena Ridge, neighborhoods, amenities, events, and community updates, and communicating with you in the manner you request. 

Because Pasadena Ridge is a master-planned community, we use personal information to route and fulfill inquiries by sharing relevant information with one or more participating homebuilders, their sales representatives, or other designated partners when you request information about homes, neighborhoods, or availability. This may include sharing your name, contact information, and stated preferences so that a builder or partner can respond directly to your inquiry. 

We use personal information to send marketing and promotional communications, newsletters, announcements, and event invitations, subject to your communication preferences and applicable law. We also use personal information to analyze Site usage, improve content and functionality, measure marketing effectiveness, develop insights about community interest, and enhance the overall user experience. 

Personal information may also be used to maintain the security and integrity of the Site, prevent fraud and misuse, comply with legal obligations, enforce our terms and policies, protect our rights and property, and respond to lawful requests from governmental authorities. 

How We Share Personal Information
We share personal information in a manner consistent with our role as a master-planned community developer. 

We may share personal information with participating homebuilders and their affiliated sales teams when you request information about homes, neighborhoods, or builder offerings within Pasadena Ridge. This sharing is necessary to respond to your inquiry and facilitate your requested interaction. 

We may share personal information with service providers that perform services on our behalf, including website hosting, analytics, advertising, CRM administration, email and communication services, event management, security monitoring, and professional services. These service providers are authorized to use personal information only as necessary to perform services for us or as otherwise permitted by law. 

We may share personal information with advertising and marketing partners, including Google and Meta, to measure campaign performance, build and deliver targeted advertising, and analyze audience engagement, subject to applicable privacy laws and your rights. 

We may disclose personal information to legal, financial, or professional advisors; to governmental or regulatory authorities when required by law; or to protect the rights, safety, and property of Pasadena Ridge, our partners, or others. 

We may also disclose or transfer personal information in connection with a corporate transaction, such as a merger, sale of assets, financing, reorganization, or similar transaction involving Pasadena Ridge or its affiliated entities. 

We do not knowingly sell personal information in exchange for monetary consideration; however, certain data sharing for advertising purposes may be considered a “sale” or “sharing” under some state privacy laws. 

Third-Party Websites and Social Media
The Site may contain links to third-party websites, tools, or services, including builder websites, social media platforms, mapping services, scheduling tools, and other resources. Pasadena Ridge does not control and is not responsible for the privacy practices of these third parties. Any personal information you provide to third-party websites or platforms is governed by their respective privacy policies. 

If you engage with Pasadena Ridge content on social media platforms, those platforms may collect information about you independently of Pasadena Ridge. 

Communications Preferences
You may opt out of receiving promotional email communications from us by following the unsubscribe instructions included in those messages. Even if you opt out of marketing communications, we may continue to send administrative or transactional communications related to your inquiries, registrations, or interactions with us. 

If we offer SMS or similar text messaging communications, additional disclosures and consent requirements may apply, and you may opt out using the instructions provided at the time of enrollment. For information regarding Pasadena Ridge’s general personal information handling practices specific to SMS, please see our SMS Privacy Policy. 

Children’s Privacy
The Services are not directed to children, and we do not knowingly collect personal information from children without appropriate consent where required by law. If you believe a child has provided personal information to us, please contact us so we can take appropriate action. 

Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. 

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records. 

Your Privacy Rights
Depending on your state of residence, including Florida, you may have rights regarding your personal information, which may include the right to access, correct, delete, or obtain a copy of your personal information, and the right to opt out of certain processing activities such as targeted advertising or data sharing defined as a “sale” under applicable law. 

To exercise these rights, you may submit a request using the contact information below. We may take reasonable steps to verify your identity before responding to your request, and certain exceptions may apply as permitted by law. 

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Your continued use of the Services after any update constitutes acceptance of the revised Privacy Policy to the extent permitted by law. 

Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact: 

VOPH Pasadena Ridge, a WestBay Community
Attn: Marketing Department
Email: hello@pasadenaridgefl.com
Mail4065 Crescent Park Dr. Riverview, FL 33578 

PASADENA RIDGE SMS PRIVACY POLICY

Effective Date: 2/2/2026 

This Pasadena Ridge SMS Privacy Policy (the “Policy”) governs how Pasadena Ridge and the selected homebuilder(s) within Pasadena Ridge (collectively, “Pasadena Ridge”, “we”, “us”, “our”) treats Your Personal Information  (as defined below) that we collect and receive from you in connection with your use of the SMS service (the “Service”). 

The Service is made available to you through a third-party service provider. We currently use Podium to provide the Service, but we retain the discretion to add or replace this or any other service provider at any time.   

This Policy focuses on how we specifically collect, use, share and manage Your Personal Information in connection with the SMS Service.  For information regarding Pasadena Ridge’s general personal information handling practices, please see our Privacy Policy. 

COLLECTION OF PERSONAL INFORMATION FOR THE SMS SERVICE
We collect your full name, phone numbers, information about Pasadena Ridge and selected homebuilders that are of interest to you, and your SMS opt-in or consent status (collectively, “Registration Information”) when you sign-up for the Service on our website lead form and follow the instructions to complete enrollment in the Service, or when you otherwise opt-in to receive SMS messages. We collect this information only when you voluntarily provide it to us. 

In addition, Pasadena Ridge or its service provider collects data about our SMS campaigns and your interactions with them (collectively, “Campaign Data” and together with the Registration Information, “Your Personal Information”). For example, we track what SMS messages are sent to you, and whether you respond to them or interact with them (such as by clicking on a link in the message). 

We may also request other information when you sign-up to connect with our team (e.g., email address), but that information is used to communicate with you via means other than SMS, and so it is not covered by this Policy. You can review our Privacy Policy for information on how we use such other information. 

USE & SHARING OF PERSONAL INFORMATION FOR THE SMS SERVICE 
Your Registration Information is used in connection with the Service to provide you with personalized messages, updates, and promotional offers via SMS. These SMS messages and notifications may relate to our products, services, updates, or discounts that we think may interest you, including based on your communities of interest. SMS messaging charges may be applied by your carrier. 

Campaign Data is used to evaluate and generate reports about the SMS messages that we send out, including the success of our marketing campaigns and how users are responding to our messages or otherwise using the Service. 

We do not generally share Your Personal Information with any third party for purposes unrelated to providing you with the Service. However, we may share this information when we are required or permitted to do so under applicable laws. For example, Your Personal Information may be shared with law enforcement to investigate or prosecute a potential violation of law.  

We may also share your Personal Information with third parties that help us provide the Service. This includes our main service provider for the Service (Podium) and participating carriers.  We may add to or change our service providers and carriers from time-to-time, in our discretion. Please note that our service providers and carriers may transfer or store your information outside the country where you are located, in which case the information may be accessible to courts, law enforcement and national authorities in other countries. 

Your Personal Information will not be shared with third parties or our affiliates for their own marketing/promotional purposes if such information is provided to us solely for the purpose of providing the Service.  Please note, however, that nothing in this Policy is intended to impact our sharing of your personal information, with your consent (express or implied, as permitted by law), outside the context of the Service, as described in other applicable privacy notices and policies. 

Once you have opted out of the Service (as described below), other than an additional mobile message confirming your decision to opt out, we will not send you any more SMS messages (unless you opt back in). 

 

OPTING OUT OF SMS
If at any time you wish to stop receiving SMS messages and notifications from us, you can withdraw your consent to our use of your phone number for this purpose by texting STOP or REMOVE in reply to any SMS message that you receive from Pasadena Ridge. 

You will receive an additional mobile message confirming your decision to opt out. You understand that the Service may not recognize and respond to unsubscribe requests that contain words or phrases other than those set forth above, and Pasadena Ridge, its service providers, and carriers will have no liability for failing to honor such requests.  

YOUR CHOICES
Signing up for the Service is entirely optional. You do not need to sign up for SMS messages and notifications to receive information about current promotions. For example, you may instead choose to receive this information via email. As described above, you can also choose to opt-out of SMS messages at any time.    

CHANGES TO THIS POLICY
We may periodically update this Policy. We will notify you about significant changes in the way we treat your Personal Information by placing a prominent notice on our site or by sending an SMS message to you. Where required by law, we may request your consent to such changes (e.g., if we want to use or share your information for a new purpose). 

QUESTIONS OR CONCERNS
If you have any questions or concerns regarding this Policy, please feel free to contact us any time. You can also contact us by following the process described in our Privacy Policy if you: 

Have any questions about this Policy, our collection of your personal information, or any other questions, concerns or complaints about how we handle your personal information; 

Wish to access, update or correct your personal information; or 

Wish to withdraw consent to the use of Your Personal Information for the Service. 

PASADENA RIDGE SMS TERMS OF SERVICE 

Effective Date: 2/2/2026 

You acknowledge by entering your phone number and checking the box you expressly agree to receive recurring automated text messages (such as SMS, MMS, or successor protocols or technologies) and notifications from Pasadena Ridge and the selected homebuilder (s) (collectively, “Pasadena Ridge”, “us”, “we”, “our”) concerning your relationship with us and any of our products, services, promotional offers, and transactions that we think may interest you . Your consent can be withdrawn at any time. You understand that consent is not required to make any purchase from us, and your consent to receive messages and notifications is not a requirement to use our Website or any of our services. Message and data rates may apply. Message frequency varies. 

By agreeing to receive text messages and notifications from us, you consent to us creating an electronic record to document this agreement. 

You can cancel this service and revoke your consent at any time. Just text STOP or REMOVE in reply to any text message that you receive from Pasadena Ridge. After you send the message to us, we will send you a reply message to confirm that you have been unsubscribed. After this, you will no longer receive messages or notifications from us. The service may not recognize and respond to unsubscribe requests that contain words or phrases other than those set forth above. Pasadena Ridge, its service providers, and carriers will have no liability for failing to honor such requests. 

 If you want to join again, just sign up as you did the first time, and we will start sending messages and notifications to you again. 

Depending on your current carrier plan, you may incur charges for these messages and notifications.  You agree not to hold Pasadena Ridge and selected builder(s), its service providers and all carriers liable for any charges and agree that Pasadena Ridge, its service providers and all carriers are not liable for delayed or undelivered messages. You agree to indemnify Pasadena Ridge, its service providers and all carriers for any privacy, tort, or other claims, including claims under the United States Federal Telephone Consumer Protection Act or state law equivalents. You agree to indemnify, defend and hold us harmless from and against any and all such claims, losses, liability, costs and expenses (including reasonable attorneys fees). 

Pasadena Ridge requires that users of this Service be limited to US residents in markets where we operate. 

As always, message and data rates may apply for any messages or notifications sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.  

If you have any questions regarding privacy, including how we handle your information in connection with SMS messages, please read the Pasadena Ridge SMS Privacy Policy. 

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By making this submission, you acknowledge that you have read our Privacy Policy and consent to allow Pasadena Ridge to store and process the personal information submitted. Pasadena Ridge will respond via email, telephone, SMS text or mail in order to provide you with requested information. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

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